Mastering the intricacies of pricing and packaging can greatly influence a product’s market performance. Jacco van der Kooij is the founder and Managing Partner of Winning by Design, a Silicon Valley-based B2B sales expertise firm that has been designing and optimising GTM for SaaS firms since 2012. This blog explores a key concept from his insights, […]
Defining and implementing the right pricing and packaging strategy hinges crucially on one key aspect: the value metric. This term, though variably named across industries – be it pricing metrics, pricing axes, or pricing dimensions – essentially boils down to what companies decide to charge for. But selecting the optimal value metric can significantly influence […]
